Professionals in Marketing

Investing: The First Step Is The Steepest

When starting out on your investment journey, one of the critical stages involves setting the foundations. In fact one of the most common questions I receive from clients is . . . OK, you've convinced me that property investing is the way to build seriou... Read >

What Will Your Home Be Worth In 7 To 10 Years?

Historically and in general terms, real estate doubles in value every 10 years . . . if you take the time to learn a few critical skills, you can reduce that to around 6 to 7 years. The big question is: 'is it worth spending a little time and money on yo... Read >

Automate Your Online Business - use the internet to reach millions economically

The basics of newsletter marketing . . . Many would argue that doing business on the internet is far easier than its brick and mortar counterpart on account of various factors. This theory is backed by the mushrooming of internet businesses and also o... Read >

Building A Database - Use The Internet To Build Your Most Precious Business Asset

Why you should build a database of email subscribers for your business . . . With postal costs being a major deterrent to traditional direct mailing campaigns, email marketing has proved to be a very cost-effective alternative in today's economy. Of ... Read >

Emotional Direct Response Marketing

Exploit emotions to achieve desired actions immediately. What is direct response marketing? Marketing exists for only one reason - to sell. Taking a step back, buying is the most desirable action that can result from any marketing exercise. Howeve... Read >

Newsletter Marketing - Using The Internet To Reach Millions

Use the internet to reach millions economically. The basics of newsletter marketing . . . An email newsletter is nothing but an electronic version of traditional newsletters, albeit with far lesser production and distribution costs. Email newslette... Read >

Website Optimization - Get A Top Spot For Your Website On Search Engines

Simple yet effective SEO tips . . . Creating a website has become important for anyone seeking massive online exposure today. Sadly, the creation and exposure are not necessarily inter-related. Getting a top spot for your website on search engines li... Read >

Social Networking Equals Word Of Mouth With A Twist

How to use social networking sites to market your business . . . Social networking is the latest buzz word, with a plethora of websites mushrooming everyday to cater to this new media audience. The concept is however not new. All of us are a part of a ... Read >

Overcoming Marketing Clutter

What was the last marketing piece that blew your mind? Why companies need to work on overcoming media clutter . . . Advertising is no longer the novelty it once was and has become so commonplace today that most of us barely notice it. Indeed, market... Read >

Integrating Online And Offline Marketing

It's not one or the other, it has to be both! Why integrating online and offline marketing is essential for marketing success . . . All brand managers unanimously agree that marketing is a must. But while they are constantly trying to overcome media... Read >

Generating Online Website Traffic

The Truth About Generating Online Website Traffic It is easy to build a website these days, with many of the free blogger networks offering everything from ready-made templates to HTML tutorials. It is that easy, but generating traffic to your website... Read >

Its A Good Ad Only When It Achieves Its Intended Result

Pointers on writing effective ad copy that sells . . . It is often said that good advertising is that which can sell. This is true so far as it encompasses sales not limited by monetary transactions. An ad not only sells products and services it can al... Read >

The Way You Start Determines The Way You Finish

How to write effective ad headlines that convert . . . When it comes to advertising, the headline can either make or break your chances of being noticed. The headline is the attention grabbing introduction to any ad and sets the tone for the rest of th... Read >

The first step in going from business to brand . . .

The why and how of creating a Unique Selling Proposition . . . Today's globalized market is all about cut-throat competition where many may survive but only the fittest truly succeed. And to succeed you need to stand out. One of the first steps in doi... Read >

What use is a website without any visitors?

Some effective ways of driving traffic to your website . . . The significance of the internet as a research, networking, work and play platform can hardly be overstated, making an online presence an imperative for many. To aid this, website creation ha... Read >